Why is it important

Everything depends on the strength of your foundation

How do you build equity? While you impress the world with your list of satisfied customers and testimonials, you should also be impressing them with your brand and brand message. Your brand is your intellectual property and should be treated as your asset. It includes your brand identity – logo, colors, fonts, how they are used or are not supposed to be used – as well as your brand message. This defines who you are, what you do, why you do it and should be used consistently throughout all your marketing efforts.

Your brand and message are the foundation, and they are essential to build credibility and brand equity in the B2B world.

How can we help

We can help build the foundation. If you feel your business needs a boost in credibility, we can help you:

Define who you are, what you do and why you do it
Create a clear and concise messaging platform
Create a new brand that reflects these values
Create a professional, consistent look and feel for all customer facing materials
Manage the brand strategy process

Who can we help

Young businesses that need to establish their brand
Growing businesses that recognize the value of their brand
Mature businesses that want increased value because they are looking to sell
Other B2B business who feels their brand could do more

Why Frain Partners

We recognize that B2B businesses tend to be very entrepreneurial, focus mainly on sales and can go far without a fully refined brand strategy. We also recognize that at some point there is a realization that you’ve gone as far as you can with your current brand strategy and need a change.

Strategic Partnership

Through our partnership with renowned Philadelphia branding and design agency AgileCat, we will manage the process of updating your brand and message. You can find them at AgileCat.com.


How can we help?