Why is it important
Everything depends on the strength of your foundation
How do you build equity? While you impress the world with your list of satisfied customers and testimonials, you should also be impressing them with your brand and brand message. Your brand is your intellectual property and should be treated as your asset. It includes your brand identity – logo, colors, fonts, how they are used or are not supposed to be used – as well as your brand message. This defines who you are, what you do, why you do it and should be used consistently throughout all your marketing efforts.
Your brand and message are the foundation, and they are essential to build credibility and brand equity in the B2B world.
How can we help
We can help build the foundation. If you feel your business needs a boost in credibility, we can help you:
Who can we help
Why Frain Partners
We recognize that B2B businesses tend to be very entrepreneurial, focus mainly on sales and can go far without a fully refined brand strategy. We also recognize that at some point there is a realization that you’ve gone as far as you can with your current brand strategy and need a change.
Strategic Partnership
Through our partnership with renowned Philadelphia branding and design agency AgileCat, we will manage the process of updating your brand and message. You can find them at AgileCat.com.