For private equity firms considering the purchase of a B2B company, evaluating the effectiveness of marketing operations is a critical part of the due diligence process. An unbiased third-party evaluation can identify critical weaknesses and underutilized strengths, uncover market expansion opportunities, and provide a detailed post-close roadmap for increasing engagement and sales success in the highest-value focus areas.

The result is a portfolio company that can grow faster and more profitably, and with efficient use of available capital.

We can help provide the necessary evaluation in several key areas:

• Marketing Department ROI Performance Evaluation
  Compare the total marketing costs to the amount of revenue generated from their activites.
• Macro Market Analysis
  Evaluate company performance in each relevant market, the market share and potential in underserved markets.
• Marketing Strategy and Activity Effectiveness
  Determine if the marketing strategy and tactics are reaching their goals.
• Marketing Functional Alignment Assessment
  Assess if/how marketing, marketing communications and sales are aligned in strategy and execution.
• Website Effectiveness
  Evaluate if/how the website is helping the company grow and the ROI for the spend.
• Brand and Brand Message
  Determine if brand standards are being met and your brand message effectively represents the company.