Why is it important
Increase Profitability by Making Better Strategic Marketing Decisions
We believe that having a better understanding of your business leads to better business decisions and one of the most effective ways to gain that understanding is through customer segmentation. Customer segmentation is the process of codifying your customer transactions into meaningful categories and markets.
Typical categories are:
Knowing which is the most profitable, which is growing at a high rate, or which is part of a growing/thriving industry, allows you to better allocate marketing and sales resources to enhance your market position.
How can we help
We can implement and manage a systemized method of analyzing your business. That system will produce key metrics like profitability and revenue trends within each category (Sales Channel, Industry, Industry Segment, Application) for each product or service.
Typical categories are:
Key Industry
Sales and Gross Margin Dollars
Who can we help
Why Frain Partners
We love data and we know that making decisions based on data are better decisions overall. We have over a decade of experience creating and maintaining massive data sets and using them to drive pricing and marketing decisions. In our experience, there is no better way to truly understand your business than through this process.